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Louise was appointed Non-Executive Director in November 2019. She is currently a non-executive director of Assura Plc. Louise has also previously served as a non-executive director at Benenden Health, Stockport Hydro Ltd, and Britannia International. She has over 25 years' marketing, customer and digital experience at a senior level in the travel and financial services industries. She began her career at British Airways before moving into financial services with Barclays and the Co-operative Banking Group. In recent years, she has also worked as an independent consultant for well-known consumer brands such as the Post Office, First Direct and M&S.